A digital Marketing project
Cuidiú
Cuidiú is a volunteer-run charity that supports parents by providing education and resources related to parenthood.
The project involved group work aimed at enhancing Cuidiú’s social media presence and website to attract new members, raise brand awareness, and engage parents who may feel hesitant about seeking support in their parenting journeys. To achieve this, the project focused on creating an improved website and developing new content for both the website and social media platforms.
The campaign included:
- A 6-month content calendar proposal
- A video sample, edited using free resources
- A sample of an improved website
- Four sample content pieces for Instagram and Facebook
- Two infographics
To view the website designed for the campaign, where you can find all related materials along with a detailed explanation of the choices made on the Additional Content page.